Work

Children's impact on innovation decision making

Year: 2009

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560910923328

Authors: Elisabeth Götze, Christiane Prange, Iveta Uhrovska

Institutions: Vienna University of Economics and Business, École de management de Lyon

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297851043

FWCI: 9.574

Cites: 92

Cited by: 59

Related to: 10