Year: 2008
Type: article
Study design: Observational Study
Abstract: Different methods and approaches have been developed to understand consumers' decision-making styles.One of these is the Consumer Style Inventory (CSI) (Sproles and Kendall, 1986).In this research, consumers' decision-making styles are analyzed with the CSI approach.The CSI deals with the mental orientation of consumers in making decisions and, therefore, focuses on the cognitive and effective orientations in consumer decision-making and identifies eight mental characteristics of consumer decision-making.How gender affects consumers' decision-making styles is analyzed in this study.Males and females living in Erzurum, Turkey, constitute the population of the study.According to the results, male and female consumers have different decision-making styles. Key words: consumer behavior,
Source: Bogazici Journal
DOI: 10.21773/boun.22.1.6
Authors: Sevtap Ünal, Aysel Ercis
Institution: Atatürk University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Gender equality
Open Access status: bronze
OpenAlex ID: W1527150586