Work

The Influence of Brand Awareness and Brand Image on Purchase Decision (Study on Aqua Consumers in Administrative Science Faculty Brawijaya University Class of 2013)

Year: 2015

Type: article

Study design: Observational Study

Source: Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Author: Muhammad Arie Permana Ambolau

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527470426

FWCI: 1.657

Cites: 5

Cited by: 27

Related to: 10