Work

Engendering trust in Internet businesses using elements of corporate branding

Year: 2000

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Sabine Einwiller, Ulrike Geisler, M. Will

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528023406

FWCI: 34.93

Cites: 24

Cited by: 52

Related to: 10