Work

Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Iphone di Denpasar

Year: 2015

Type: article

Study design: Observational Study

Source: E-Jurnal Manajemen Universitas Udayana

Authors: I Gede Teguh Esa Widhiarta, Made Wardana

Institution: Udayana University

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529524289

FWCI: 1.657

Cites: 16

Cited by: 14

Related to: 10