Work

A New Concept of Marketing: The Emotional Marketing

Year: 2010

Type: article

Source: RePEc: Research Papers in Economics

Author: Domenico Consoli

Institution: University of Urbino

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530554288

FWCI: 1.479

Cites: 21

Cited by: 50

Related to: 10