Work

The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook

Year: 2013

Type: preprint

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Bruno Schivinski, Dariusz Dąbrowski

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533809825

Cites: 3

Cited by: 43

Related to: 10