Work

Relationship Marketing in Sports: A Functional Approach

Year: 2006

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340601500205

Authors: Colleen C. Bee, Lynn R. Kahle

Institutions: University of San Diego, University of Oregon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1535574362

FWCI: 9.358

Cites: 29

Cited by: 129

Related to: 10