Work

Consumer psychology for marketing

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.32-3392

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1538895096

Cites:

Cited by: 498

Related to: 10