Work

Impact of Brand Equity Drivers on Purchase Intention (A Quantitative Study of Smart Phone Market)

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Innovative Research and Development

Authors: Muhammad Anosh, Naqvi Hamad, Ghulam Shabir

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1541317772

FWCI: 3.199

Cites: 19

Cited by: 7

Related to: 10