Work

Effectiveness of Competitive Strategies in Fast Food Markets

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Restaurant & Foodservice Marketing

DOI: 10.1300/j061v03n03_04

Authors: Nancy Rumore, Zhiwei Zhu, John Tanner, Larry Scheuerman

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1545375511

FWCI:

Cites: 8

Cited by: 14

Related to: 10