Work

Preis-Promotion-Framing – Ein Überblick zum Stand der Forschung

Year: 2010

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-009-0347-5

Authors: Thomas Rudolph, Johannes C. Bauer, Winfried J. Steiner

Institutions: University of St.Gallen, Clausthal University of Technology

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1545754834

FWCI:

Cites: 100

Cited by: 7

Related to: 10