Work

Kids as Customers: A Handbook of Marketing to Children

Year: 1992

Type: article

Author: James U. McNeal

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1546534454

FWCI: 6.638

Cites:

Cited by: 351

Related to: 10