Work

The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth

Year: 2002

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.2002.19.4.364.4

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1547017673

FWCI: 4.34

Cites:

Cited by: 102

Related to: 10