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An insight into pay-what-you-want pricing

Year: 2015

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-06-2014-0118

Author: Rajat Roy

Institution: Curtin University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549847197

FWCI: 6.625

Cites: 50

Cited by: 34

Related to: 10