Work

A Study Into How Australian Banks Use Social Media

Year: 2011

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Vindaya Senadheera, Matthew Warren, Shona Leitch

Institution: Deakin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1552500517

FWCI: 13.43

Cites: 18

Cited by: 25

Related to: 10