Dell. Hawkins, Roger J. Best, and Kenneth A. Coney, Consummer Behavior: Implications for Marketing Strategy, Rchard D. Irwin, Inc., Homewood, IL 60430, 1992(5th ed.), XVI+674
Year: 1992
Type: book-review
Source: 경영논집
Author: 鄭用吉
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1556788963