Work

Consumer Behavior and Managerial Decision Making

Year: 1998

Type: article

Author: Frank R. Kardes

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1565108529

FWCI: 7.723

Cites:

Cited by: 102

Related to: 10