Work

Whose and what chatter matters? The effect of tweets on movie sales

Year: 2013

Type: article

Source: Decision Support Systems

DOI: 10.1016/j.dss.2012.12.022

Authors: Huaxia Rui, Yizao Liu, Andrew Whinston

Institutions: University of Connecticut, University of Rochester, The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2277115990

FWCI: 73.39

Cites: 24

Cited by: 387

Related to: 10