Work

Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities

Year: 2015

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20783

Authors: Karin Teichmann, Nicola E. Stokburger‐Sauer, Andreas Plank, Andreas Strobl

Institution: Universität Innsbruck

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Eli Lilly and Company

OpenAlex ID: W1569390420

FWCI: 21.22

Cites: 71

Cited by: 93

Related to: 10