Work

Why They Buy: American Consumers Inside and Out

Year: 1986

Type: book

Authors: Robert B. Settle, Pamela L. Alreck

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1574841409

FWCI: 2.201

Cites:

Cited by: 20

Related to: 10