Work

Word of Mouth Behavior and Online Activity: A Study of On/Off Line Communication Strategy and Online Business

Year: 2011

Type: preprint

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Silvio Abrahao, Laban Neto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1575735295

Cites: 25

Cited by: 1

Related to: 10