Work

The new rules of marketing and pr: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Year: 2007

Type: book

Source: John Wiley & Sons, Inc. eBooks

Author: David Scott

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1585433198

FWCI: 8.419

Cites:

Cited by: 78

Related to: 10