Work

The effects of promotion framing on consumers' price perceptions

Year: 2014

Type: article

Source: Journal of service management

DOI: 10.1108/josm-11-2012-0234

Authors: Choongbeom Choi, Anna S. Mattila

Institution: Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1586180824

FWCI: 13.93

Cites: 30

Cited by: 42

Related to: 10