Work

A proposed activity and outcome framework for marketing in the new economy

Year: 2004

Type: article

Source: Adelaide Research & Scholarship (AR&S) (University of Adelaide)

Author: S. Goodman

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1586693097

FWCI:

Cites: 50

Cited by: 3

Related to: 10