Work

Learning from and with Customers with Social Media: A Model for Social Customer Learning

Year: 2012

Type: article

Abstract: Social media can enable and significantly increase the collaboration andlearning from customers in various ways, for instance by novel social waysof providing and receiving feedback from new products and concepts. Wehave created a model that can support managers and researchers to betteranalyse and understand the possibilities of social media approaches especiallyfrom the business-to-business (B2B) customer interface standpoint. Weused the model to analyse found various types of business-to-business relatedsocial media approaches to create new understanding of the scarcelyresearched field of social media in the customer learning and the customerinterface of B2B innovation.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Hannu Kärkkäinen, Jari J. Jussila, Maija Leino

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1596874659

FWCI: 11.7

Cites: 55

Cited by: 27

Related to: 10