Work

The impact of social media and customer reviews on product choice and customer retention in the Netherlands.

Year: 2015

Type: dissertation

Author: R. Keizers

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597337873

Cites: 34

Cited by: 3

Related to: 10