Work

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Year: 2017

Type: article

Source: Management Science

DOI: 10.1287/mnsc.2017.2902

Authors: Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair

Institutions: Carnegie Mellon University, University of Pennsylvania, Stanford University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3125510825

FWCI: 86.07

Cites: 96

Cited by: 1,070

Related to: 10