Work

Personality and Consumer Behaviour: A Review

Year: 2015

Type: article

Authors: Philip Thomas Udo-Imeh, Nsobiari Festus Awara, Eyo Emmanuel Essien

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1602701159

FWCI: 7.716

Cites: 20

Cited by: 22

Related to: 10