Work

The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials

Year: 2007

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Daniel Wentzel, Brett Martin, Torsten Tomczak, Sven Henkel

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W160321402

FWCI: 1.598

Cites: 25

Cited by: 4

Related to: 10