Work

Consumer behavior & marketing strategy

Year: 2010

Type: book

Source: McGraw-Hill/Irwin eBooks

Authors: J. Paul Peter, Jerry C. Olson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1606820902

FWCI: 14.87

Cites:

Cited by: 261

Related to: 10