Work

The New Community Rules: Marketing on the Social Web

Year: 2010

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011085785

Author: Hall, Kelsey

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1607212229

FWCI: 15.53

Cites:

Cited by: 164

Related to: 10