Work

Consumer Behavior: Basic Findings and Management Implications

Year: 1979

Type: book

Authors: Gerald Zaltman, Melanie Wallendorf

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1607302450

FWCI: 9.764

Cites:

Cited by: 152

Related to: 10