Work

Investigating the Factors Affecting Youth Brand Choice for Mobile Phones Purchase - a Study of Private Universities Students of Peshawar

Year: 2013

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Shahzad Khan, Sobia Rohi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W167746745

FWCI: 2.971

Cites: 18

Cited by: 23

Related to: 10