Social Media and the Potential of Weblogs in Marketing
Year: 2015
Type: article
Abstract: The Internet evolved from Web1.0 to Web2.0, bringing on frontline the Social Media, with the help of which a double communication advantage can be underscored: between companies and their customers and between customers. Hence, Social Media can be considered a new, hybrid component of the promotion-mix. This complex phenomenon includes also weblogs or more commun expressed: blogs. The blogosphere grows as the number of weblogs multiplicate in an exponential manner and starts to gain ground in marketing. As consumers search for recommandations on the Internet about trends and products to buy and thus also on blogs, this can only lead to influencing consumer’s behavior. Two different types of weblogs are analysed: fashion blogs and travel blogs.
Authors: Raluca-Mihaela SANDU, Mihaela ABĂLĂESEI
Institution: Alexandru Ioan Cuza University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1687684289