Work

Firm-customer Mobile Digital Connectedness: Conceptualization, Measurement and Implications

Year: 2014

Type: conference-paper

Study design: Observational Study

Source: Swinburne figshare (Swinburne University of Technology)

Authors: Maura Atapattu, Darshana Sedera

Institution: Queensland University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W17018220

FWCI:

Cites: 43

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Related to: 10