Work

Capitalizing on Social Media Analysis – Insights from an Online Review on Business Models

Year: 2013

Type: conference-paper

Source: Americas Conference on Information Systems

Authors: Andrea Malsbender, Daniel Beverungen, Matthias Voigt, Jörg Becker

Institutions: University of Münster, University of Hildesheim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W171095886

FWCI: 4.822

Cites: 32

Cited by: 6

Related to: 10