Work

The relationship between marketing mix and customer decision-making over travel agents: an empirical study

Year: 2012

Type: article

Study design: Observational Study

Authors: Inda Sukati, Rezky Purna Satit, Huam Hon Tat, Thoo Ai Chin, Amran Rasli

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1748610908

FWCI: 8.209

Cites: 12

Cited by: 51

Related to: 10