Work

Customer engagement in an online social platform: A conceptual model and scale development

Year: 2011

Type: article

Source: HKBU Institutional Repository (Hong Kong Baptist University)

Authors: Christy M.K. Cheung, Matthew Lee, Xiao Ling Jin

Institution: Hong Kong Baptist University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W176415492

FWCI: 7.656

Cites: 28

Cited by: 141

Related to: 10