Work

Relative influence of reference groups on product and brand choice decisions

Year: 2011

Type: dissertation

Source: INFLIBNET

Author: Asad Rehman

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1783221779

Cites: 183

Cited by:

Related to: 10