Work

Business-to-business marketing : analysis and practice

Year: 2011

Type: book

Source: Prentice Hall eBooks

Authors: Joseph J. Giglierano, R Vitale, Waldemar Pfoertsch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W178574671

FWCI: 1.986

Cites:

Cited by: 11

Related to: 10