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Features for Social CRM Technology – An Organizational Perspective

Year: 2014

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Torben Küpper, Reinhard Jung, Tobias Lehmkuhl, Alexander Wieneke

Institution: University of St.Gallen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W179412013

FWCI: 6.572

Cites: 27

Cited by: 16

Related to: 10