Work

The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount

Year: 2007

Type: article

Authors: Nan-Hong Lin, Bih-Shya Lin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W186204833

FWCI: 1.181

Cites: 46

Cited by: 126

Related to: 10