Work

Consumer behavior in marketing strategy

Year: 1989

Type: book

Author: John A. Howard

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189013878

FWCI: 26.07

Cites:

Cited by: 341

Related to: 10