Work

A Characterisation of Consumer Empowerment Drawn from Three Views of Power

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11761-4_99

Authors: Haitham Al Shibly, Janet Aisbett, Guilherme Pires

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1896320720

FWCI: 5.244

Cites: 43

Cited by: 11

Related to: 10