Work

When Does the Recommendation of Other People Matter in Social Commerce Even Though They Have Not Purchased Either

Year: 2012

Type: article

Authors: Kyung-Hee Lee, Byungtae Lee

Institutions: Wayne State University, Korea Advanced Institute of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W190687516

FWCI: 0.713

Cites: 30

Cited by: 2

Related to: 10