Work

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Year: 2009

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-10-02-2009-b005

Authors: Galen Clavio, Patrick M. Kraft, Paul M. Pedersen

Institutions: University of Miami, Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W190718567

FWCI: 5.153

Cites: 18

Cited by: 30

Related to: 10