Work

Consumer Behavior: Implications for Marketing Strategy, 6th Ed. (Поведение потребителей: основы разработки маркетинговой стратегии)

Year: 1995

Type: article

Authors: Del I. Hawkins, Roger J. Best, Kenneth A. Coney, Kenneth Carey

Language: Russian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W190756203

FWCI: 1.354

Cites:

Cited by: 36

Related to: 10