A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis
Year: 2013
Type: dissertation
Study design: Observational Study
Abstract: INTRODUCTION 1.1 3.6.4Dimensions of evaluation behaviour 3.6.5Dimensions of appraisal 3.7 Individual characteristics 3.8 Expected process variations based on individual characteristics 3.9 Research context 3.9.1 Internet adoption and usage in the UK 3.9.2Selection of markets 3.10 Expected process characteristics in each sector 3.11 Summary 4 RESEARCH METHODLOGY 4.1 Chapter overview 4.2 Multi-level mixed method research design 4.2.1 Mixed method 4.2.2Multi-level analysis 4.3 Market-level analysis 4.3.1 Methodological justification 4.3.2Research design 4.3.3Concepts and measurement development 4.4 Individual-level analysis 4.4.1 Methodological justification for capturing processes 4.4.2Research design 4.4.3Choice of modelling technique 4.4.4Preparation for coding the process 4.4.5 Coding and generation of the individual processes 4.4.6 Reliability 4.5 Summary 5 MARKET-LEVEL ANALYSIS 5.1 Chapter overview 5.2 Online Panel Data Analysis 5.3 Concepts and measurement development 5.3.1 Overall behaviour 5.3.2Cross-visiting behaviour 5.3.3Detailed behaviour on an individual website Overall behaviour 5.4 Retail banking 5.4.1 Overall behaviour 5.4.2Cross-visiting behaviour 5.4.3Detailed behaviour on an individual website 5.4.4Summary of key results for banking sector 5.5 Mobile Network Providers 5.5.1 Overall behaviour 5.5.2Cross-visiting behaviour 5.5.3Detailed behaviour on individual websites 5.5.4Summary of key results for mobile network providers 5.6 Comparison of results and discussion of theory 5.6.1 Overall behaviour in the market 5.6.2Detailed behaviour on individual websites 5.6.3Cross-visiting behaviour across the market 6 INDIVIDUAL-LEVEL ANALYSIS 6.1 Chapter overview 6.2 Retail banking sector
Author: Sahar Karimi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W191186538