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Examining The Cultural Difference In The Intention To Purchase In Social Commerce

Year: 2012

Type: conference-paper

Study design: Observational Study

Source: Pacific Asia Conference on Information Systems

Author: Celeste See-Pui Ng

Institution: Yuan Ze University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W192852525

FWCI: 1.062

Cites: 53

Cited by: 13

Related to: 10